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Privacy Statement

Privacy Statement

The website (the Site) are owned and operated by ABN 82813095257 trading as Alpha and Anchor (Alpha and Anchor or we, us, our). Alpha and Anchor maintains a policy of strict confidence concerning your personal information (Privacy Policy).

The Privacy Statement discloses the privacy practices for the Site.

Collecting Personal Information

The information you provide to us is collected to enhance your use of the Site, to improve the Site, and to keep you informed. 

We may require you to register your personal information in order to access some parts of the Site which may include (but is not limited to) your name, address, email address, credit card details and telephone number (Registration).

If you do not provide us with your personal information where required, we may not be able to provide you with full use of or access to the Sites

We use customer contact information from Registration to send you information about our Site or to contact you for customer service reasons. Financial information that is collected is used to bill the user for products and services. IDs and passwords may be created during Registration and these are collected to verify your identity.

We will not disclose any information you provide during Registration or through the process of purchasing an item without your consent, except as required by law. Your information may be shared with Third parties who assist us in providing a service to us, such as the production of the Site. We may provide certain information about you including your personal information to any related bodies corporate or entities. 

There may be cases in which some of your personal information may be used by us to assist in our researching and targeting of key markets. However your information will be used in an aggregated manner, meaning that the information from many users will be grouped together in a way that does not disclose the personal information of any particular user.

Collection of Data

The Site uses technologies of  third-party partners  to help us recognize your device and understand how you use the Site so that we can improve our services to reflect your interests and serve you advertisements about the products that are likely to be of more interest to you. Specifically, these partners collect information about your activity on the Site to enable us to:

  • measure and analyze traffic and browsing activity on the Site;
  • show advertisements for our products and/or services to you on third-party sites;
  • measure and analyze the performance of our advertising campaigns;


We may share data, such as hashed email derived from emails or other online identifiers collected on the Site with  our advertising partners. This allows our partners to recognize and deliver  you ads  across devices and browsers.   To read more about the technologies used by our partner and their cross device capabilities please refer to NextRoll’s Privacy Notice.


Our partners (such as NextRoll) may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:



When you visit the Site the server may attach a "cookie" to your computer's memory. A "cookie" is a piece of text stored by your web browser. The cookie is transferred to your computer memory or hard disk from a website for record keeping. A cookie can be used for authentication, storing site preferences, shopping cart contents, or anything else that can be accomplished through storing text data and helps us to store information on how visitors to the Site use it and the pages that may be of most interest. Most browsers allow users to decide whether to accept cookies, and the time frame to keep them, but rejecting cookies makes some parts of the Site unusable. This information may be used to make assumptions about who uses your computer and to provide users of your computer with information that we think may interest the users of your computer. However, this information is not linked to any personal information you may provide and cannot be used to identify you. 

Accuracy of your personal information

When you register you must provide accurate, complete and up-to-date registration information, as requested. It is your responsibility to inform Alph and Anchor of any changes to your registration information.

Should your information change, please notify Alpha and Anchor immediately at

Access to your personal information

If you wish to access your personal information held by us, you may contact us to see what it is and if it is up-to-date. This will be subject to any exemptions allowed under the Privacy Act.

Linked sites

This privacy statement is valid only for the Site. Other sites, including those to which the Site links and third party sites or services with which the Site interact, may have their own privacy policies and practices separate from our control. 

You acknowledge that such linked sites are not operated by us and we are not responsible for their privacy policies.

Storage and Security

We will use all reasonable endeavours to keep your personal information in a secure environment, however security of information provided by you cannot be guaranteed due to the nature of the Internet.

Amendment of Privacy Statement

Alpha and Anchor may, in its absolute discretion, vary the terms of this Privacy Policy from time to time and those modifications or amendments will be binding on you once deployed on the Site.